U of A: Faculty of Engineering

The goal for the viewbook was to engage with, not only prospect engineer students, but also creative engineer students. The result was an interactive viewbook that was visually engaging right from the cover—a custom typographic design that demanded to be solved. The centerfold contains pages of perforated airplane parts for students to build using only folding techniques. Each part of the airplane represents a different engineering discipline to show its importance in the world and possible career directions.