More Than a Fad

More Than a Fad began on Instagram with one woman selling her clothes to raise money for a non-for-profit organization that she cared about. Her endeavour led to a brick and mortar thrift store and the goal for the identity was to create a brand that highlights their mission in a way that simultaneously encourages secondhand shopping. The identity uses a modular illustration system that is reminiscent of mid-century modern design to give it a vintage flair.

CREDITS
Agency: Everyother

MY ROLE
Art Direction, Illustration

SERVICES
Brand Development