City of Lethbridge

Through brand story research, we discovered that there is more to Lethbridge than meets the eye. Lethbridge is invested in doing things the right way, anticipating the public’s needs, and working together to build a vibrant city. Lethbridge is Alberta’s blueprint for success.

Research suggested that the Latin words on their existing crest was more relevant than ever. Gateway to Opportunity.

We also redesigned the crest to position City of Lethbridge now and for years to come.

The new brand is flexible and usable across any medium including use across social media, on display banners and even on emergency vehicles.

CREDITS
Agency: The Met Agency

MY ROLE
Creative Direction, Designer

SERVICES
Brand Development, Brand Strategy, Brand Research