Arrai Innovations

Since 1996, Emergence by Design has been solving business challenges by creating custom software for their clients. For their rebrand, we chose the word array as the central focus, since array refers to data in software, an array is an arrangement of objects, typically in rows and columns. Replacing the "y" with an "i" allowed for a technological and futuristic feel. The word innovations communicates the customization, adaptability and variation the business provides.

CREDITS
Agency: The Met Agency

MY ROLE
Designer

SERVICES
Brand Development