Approach Psychology

Approach Psychology is all about putting people first, with a fresh take on counseling that breaks away from the overly clinical vibe. They wanted to stand out by creating a space that feels warm, inviting, and—true to their name—approachable. With playful illustrations and down-to-earth language, they make mental health feel less intimidating and more like something anyone can embrace. Approach Psychology is perfect for anyone looking to take their mental health seriously, but in a way that feels comfortable, human, and totally relatable.

CREDITS
Agency: Anthem Creative

MY ROLE
Creative Direction

SERVICES
Creative Direction, Branding, Film, Web Design