The Today Centre

The new identity leverages existing brand equity that positions The Today Centre as an inclusive, integrated resource for those experiencing domestic violence.

The icon is rich in insight. It borrows a sunrise from the original identity representing positivity, brightness and the dawn of a new day. The "T" points to the centre of the sun forming the letter “C”, the inspirational focal point where The Today Centre does their work and shines a light on possibilities.

Custom illustrations were created in a variety of styles to expand the visual language of the brand to avoid typical domestic violence stock photos.

CREDITS
Agency: The Met Agency

MY ROLE
Creative Direction

SERVICES
Brand Development