Edmonton Valley Zoo

The Edmonton Valley Zoo wanted to show their audience what some of their animals do at the zoo through a series of short videos for a social media campaign called “Get Closer”, which coincides with their current positioning line. The style of these explainer videos were created in a fun and natural way to help educate and engage with their audience. The videos were shared on their Facebook page throughout the year and each video averaged 2.5k views organically.

CREDITS
Agency: The Met Agency

MY ROLE
Creative Direction

SERVICES
Video Production, Editing, Social Media